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They tried making them villains in the first season, but the Ferengi just couldn't be done seriously.


It's because they were miscast. The concept of Ferengi is a good one for social commentary as was shown in the Deep Space 9 series, but they are not the kind of adversary that attacks and is supposed to be attacked directly. Later episodes in TNG provided better opportunities for the Ferengi characters to show their quality as subtle villains.

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